The Space Pen. The very name would make Galileo’s heart skip a beat. Legend has it that NASA scientists spent millions of taxpayer dollars in designing a writing instrument for use in space. Yet, contrary to popular belief, the invention of zero gravity promotional pens had nothing to do with NASA. So, what makes these [...]
When you’re trying to expand your customer base, maybe you’ve found yourself spinning your wheels in a rut. Don’t make people yawn when they think of what you have to offer, give the public something that makes them sit up and take notice. Even in a bad economy, it’s easy to satisfy your old customers [...]
A mentor of mine once said that when it comes to business, “the marketing is just as important as the mastery.” They were basically saying that the know-how and the “what” of your business is important, but if no one knows about you and what you do, it doesn’t matter. They actually qualified it by [...]
- CapsÂ
- T-ShirtsÂ
- Bags
Certain promotional items will be carried where ever the carrier moves for example a cap, an executive bag or a t-shirt worn by an individual. If you have your company’s logo embossed on it, you are sure to win a million passer by’s attention. This is a nice way to build awareness [...]
Valuing your customers is the best step you are going to take. How will you let them know you care for them? It is simple, you can have some freebies which can be given out. Positioning your brand also becomes easy with a free gift. You can attain greater sales, and make the clients know [...]
This is a question that frequently comes up for every business and business owner. How do you attract new clients to the business? How can you generate leads when you are just starting? How can you get new clients when you have limited budget? How can you have clients if you are a small business?
The [...]
A newsletter is an effective means of communicating with your clients. When circulated widely, it can extend your client base and potentially add to your profits. As a product of the agency, the newsletter helps to establish your identity as a substantive organization. Directed to specific market segments, it can help improve your product mix. [...]
Social Failures
The typical social event professional (from wedding planners to caterers and photographers to DJ’s) struggles to find new clients because they never leverage the power of relationships.
They assume that their customers are not likely to become repeat clients - and after the party’s over they fail to keep in touch.
The unsuccessful event pro says, [...]
Recently, in the October 19th issue and November 9th issue of the Financial Post, writer and guest speaker on entrepreneurism, Rick Spence, wrote on how “Referrals can be a Powerful Tool,” particularly in today’s economic climate.
As I read the articles, it was hard for me to refrain from yelling “Right on!” to what his message [...]
In the recent days, the use of balloons for the promotional purposes has become very common. The promotional balloons are quite unique and an effective means to increase the sale of your business. Are you a new businessman and looking for means to promote your product? In that case, we have a suggestion for you. [...]
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