The visibility factor is necessary to build your brand on and off line. You’ve got to find ways to keep yourself in front of your target market because marketing is about telling people what you do over and over again in a way that’s clear and engaging.

Out of sight, out of mind. You’ve heard that before, right? It’s true. If you don’t see “it” or have some mechanism to help you remember “it” then you forget about “it”. True?

It’s the same with your business, products, services, music or whatever you offer. If people don’t see you, they tend to forget about you. I mean, you might pop up in their minds every so often but that’s it!

As a business owner, coach or consultant, The Visibility Factor has to be a strong consideration in your marketing mix.

Here are a few marketing strategies to beef up your visibility factor:

1. Networking - that can be social networking or traditional networking. Traditional networking really gives people a negative feeling because most people think about walking around a room with a bunch of business cards in hand. However, any type of networking is more about building your personal network of clients, colleagues, referral sources and friends. I call it cherry picking.

2. Direct Contact & Follow - yep, I’m a big believer in making personal contact with a prospective customers. There’s nothing better than human interaction.

3. Public Speaking - Think of public speaking as the visibility factor on steroids. People are more likely to connect with you and REMEMBER you (or even want more of YOU), if you are standing in front of them with a message that’s relevant to their success.

4. Article Marketing - Talk about credibility and visibility-you get two for the price of one. Article marketing has a lasting effect and can be re-purposed and used in many different ways. You definitely want to write articles about your specialty.